Road & Track
About Us  
pixel
Road and Track

The ROAD & TRACK editorial mission is to present the automotive enthusiast community with a unique publication.

As America's original car-enthusiast publication, ROAD & TRACK has a 60-year track record of providing its audience with the finest road tests of new cars, plentiful comparisons for making car shopping decisions easier and more informed, over-the-horizon looks at future cars and trends, in-depth technical updates on everything from future fuels to tire technology, and racing features that transport the reader into the pits and paddocks of racing teams around the world.

ROAD & TRACK's reputation for integrity and excellence is unparalleled in the automotive publishing arena.

ROAD & TRACK Magazine

  • Circulation 700,000
  • Over 5.5 Million Readers

Print Extensions

  • Car Buyers Guide
  • Truck Buyers Guide

Online

RoadAndTrack.com

  • 894,999 / 454,000* Unique visitors per month
  • 1.22 / 1.28* Average Visits/Unique Visitor
  • 9:16 / 2:2* Average Time Spent

Source: Omniture Jan 09'
*Source: comScore Jan 09'

Mobile

  • Updated daily by ROAD & TEST editors with text, photos and videos about their travel and road test experiences
  • 300,000 monthly visitors

Pictopia

  • ROAD & TRACK online photo store
  • State of the art images from the magazine available for purchase

Custom Magazine

  • Special Editorial issue on specific brands
  • Written by ROAD & TRACK editors and contributors
  • Targeted and tailored distribution
  • Available in print, digital and web platforms

Events

  • Ride & Drives
  • Concours d'Elegances
  • Road America
  • Sneak Previews
  • ROAD & TRACK LIVE

Virtual Test Drive

  • Exciting program showcasing new vehicles
  • Graphics and video bring key features of vehicles to life
  • Ride Along with automotive experts

Licensed Products

  • Branded merchandise - calendars, books apparel
  • Supercars

Integrated Marketing Database

  • Enriched database selection capabilities

Research

  • ROAD & TRACK Panel - Conduct ad testing, pre/post studies, ad recall, etc

Radio - ROAD & TRACK Speed Radio

  • Heard nationally via Radio America Network
  • Two hours of live programming every Saturday
  • Live remote broadcasts from key industry events