HFMUS

Demographics

Total Audience	..............	5,904,000
Male	..............	5,385,000
% Male	..............	(91.2%)
Female	..............	519,000*
% Female	..............	(8.8%)

Readers Per Copy
Adults	..............	8.8
Men	..............	8.0

Median Age
Adults	..............	41.8
Men	..............	41.6
18-24	..............	13.0%
25-34	..............	21.1%
35-49	..............	39.4%

Median HHI
Adults	..............	$74,389
Men	..............	$75,643
40,000+	..............	78.9%
50,000+	..............	70.8%
60,000+	..............	63.2%
75,000+	..............	49.4%
100,000+	..............	30.2%

Median Value Of Owned Home
Adults	..............	$306,820

Marital Status
Single	..............	30.5%
Married	..............	55.3%

Employed	..............	80.6%
Managers/Professionals	..............	28.4%
Sales/Office Operations	..............	15.7%
Natural Resources/Construction	..............	15.0%
Other Employed	..............	21.6%

Source: MRI Fall 2007
* Projections relatively unstable

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