Enthusiasts

• American Photo
• About Us
• Audience
• Demographics
• Circulation
• Marketing Solutions
• Magazine Advertising
• Digital Advertising
• Downloads
• Boating
• Cycle World
• Flying
• Popular Photography
• Premiere
• Sound & Vision

American PHOTO's total audience is now nearly 1.8 million.

First Half 2007
Total Circulation	..................	175,000
Male	..................	64%
Female	..................	36%
Single	..................	32.9%
Married	..................	54.5%
Age
Median Age	..................	40.3
18-24	..................	12%
25-34	..................	27%
35-49	..................	30%
50+	..................	31%
Subscriptions	..................	147,771 (83%)
Single Copy Sales	..................	30,333 (17%)
Cover Price	..................	$4.99
Subscription Price	..................	$21.00

Level of Photographic Expertise
Professional	..............	34%
Full-time professional	..............	10%
Part-time professional	..............	24%
Advanced amateur	..............	55%
Amateur	..............	11%
Median Household Income
Median HHI	..............	$63,618
Median Personal Income
Median IEI	..............	$39,803
Employment
Employed	..............	68.2%
Managers/Professionals	..............	28.9%

Source: Fall 2007 MRI