Boating
About Us  
pixel
Boating

To deliver an entertaining mix of instrumented, objective evaluations of new powerboats, accessories and equipment; lively feature stories that embody the adventure of the sport; and in-depth, how-to service articles that have an immediate impact on the lives of our readers.

  • 50 years of excellence as The World’s Largest Powerboat Magazine
  • Winner of 7 BWI Editorial Awards in 2008 - more than any other competitor!
  • Largest, most affluent audience (2.7 million readers) in the category
  • Leader in both paid circulation (201,536) and single copy sales (16,567), defining the standard for wantedness in the marine industry
  • 131 published boat tests in 2007 alone, covering a broad spectrum of boat type and size
  • 46% of BOATING subscribers plan to buy a boat in the next 2 years
  • A reputation as the most trusted brand of approval
  • Most read publication among readers of competitive titles; market dominance provides advertisers with the most efficient, wide-reaching media buy in the category

Boating Magazine

  • Circulation 201,536
  • 2.7 million readers
  • Award-winning editorial
  • Trusted boat tests

Print Extensions

  • Buyer’s Guide- Newsstand distribution 100,000

Industry Access

  • Infolink- a flexible list of market prospects from a database of registered boat owners
  • HFM Database Marketing

Contract Books

  • Custom publishing for advertisers
  • Content ranging from Boating guides and review to custom brand overviews

Online

Boatingmag.com

  • 36,000 unique visitors per month

Fishboatmag.com

  • Exclusive online publication dedicated to sportfishing enthusiasts
  • Daily cast fishing blog

Video

  • Streaming video boat tests for retail/dealer use
  • Repurposed for Boating websites

Signature Events

Sea Ray Aquapalooza

  • Network of 130 events in 8 countries hosted by Sea Ray Yachts
  • Draws 50,000 boating enthusiasts over 2 weekends in July

Boat Of The Year

  • Annual event announcing Boating’s Boat of the Year at the Miami International Boat Show

Special Advertising

  • Advertorials- turnkey production for advertisers, often tied to a microsite
  • Microsites- original content and design, sweepstakes, and link exchanges

Research

  • Boating Reader Panel- ad testing, pre/post studies, ad recall, etc.