HFMUS

Demographics

Total Audience	..............	2,675,000
Male	..............	83.4%
Female	..............	16.6%

Median Age	..............	45.9
Age 18-24:	..............	7%
Age 18-34:	..............	20%
Age 18-49:	..............	62%
Age 25-54:	..............	68%

College Educated	..............	55%
Average HHI	..............	$166,500
Average Household Net Worth	..............	$1,365,400

According to the 2007 Mendelsohn Affluent Survey,
... 97% of HH own a computer.
... 99% own a cellular phone.
... 72% purchased via the internet.
... 58% entertained at home more than once in the past month.
... 54% bought men’s fragrances in the past year.