Digital Ad Specs
Acceptable File Formats
PDF/X-1a - which means that it conforms to PDF version 1.3 (Acrobat 4); it has an output resolution of 2400 dpi; it is composite CMYK; it uses high-quality JPEG or lossless ZIP compression; resolution for color and grayscale images is 300 dpi; resolution for monochrome images is 1200 dpi; and fonts are embedded and subsetted 100%; as well as other characteristics. This format is acceptable for full or partial pages. Trapping is the responsibility of the file provider.
Unacceptable File Formats
Other file types, such as Postscript, TIFF, EPS, native Photoshop files or other native application files such as Quark, InDesign, PageMaker, Illustrator, Freehand, etc. - are unacceptable because they introduce many possibilities for error.
To assist our advertisers in creating PDF ads to spec, the HFM PDF Ad Kit is available upon request for both Mac and Windows OS.
Acceptable Media
CD; MASS TRANSIT FTP. FTP guest instructions will be emailed to you upon request. Your files will be sent to us within minutes.
NOTE: A Contract proof must follow the next business day.
Proofs Specifications
Kodak Approval; Imation Matchprint Digital Halftone; or other SWOP certified contract proof. All contract proofs must be made according to SWOP standards including color bars. Proofs that do not meet SWOP criteria will be used for color break only. Information on SWOP standards can be found at www.swop.org.
Ink Specifications
4/C process. Match colors available.
Binding Specifications:
Perfect bound; jog to foot.
Printing Method:
Web offset.
Mailing Instructions
A. Black and white, two-color, four-color, and cover material should be sent to:
BOATING Magazine
Advertising Productions Dept. Attention: Wanda Ziembinski
43rd Floor, 1633 Broadway,
New York, NY 10019,
Phone: 212/767-5873
B. All insertion orders and correspondence should be sent to:
BOATING Magazine, Attention: Yvette Sedacca
1633 Broadway, 42nd Floor
New York, NY 10019
Phone: (212) 767-4822
Fax: (212) 767-4831
Issuance And Closing Dates
A. Published monthly. Issued last week of month preceding cover date.
B. Closing Dates.
Insertion orders due in New York the 12th of the 2nd month preceding the cover date.
Copy to be set due in New York the 15th of the 2nd month preceding the cover date.
Film negatives due in New York the 15th of the 2nd month preceding the cover date.
-
Note: Closing dates may vary slightly from issue to issue. For specific dates, contact your
BOATING sales representative.
Ship All Material To:
BOATING Production Department
43rd Floor, 1633 Broadway
New York, NY 10019
- Note: All electronic data will be held for one year from date of last insertion and all media will be destroyed after three months unless directed.
For Assistance Call
Wanda Ziembinski
Production Manager
(212) 767-5873
click here to email
Binding Specifications
Perfect bound; jog to foot.
Printing Method
Web offset.
For Supplied Insert Information:
Wanda Ziembinski
Production Manager
(212) 767-5873
Failure to meet stated specifications may cause additional handling and cost which will be rebilled to advertiser.
|
All Sizes Are Width Times Depth |
NON BLEED (Width x Depth) |
BLEED (Width x Depth) |
TRIM SIZE (Width x Depth) |
|
Full Page: Inches |
7 x 10 |
8 1/8 x 11 |
7 7/8 x 10 3/4 |
|
2/3 Pg Vertical, 2 Columns |
4 5/8 x 10 |
5 7/16 x 11 |
5 3/16 x 10 3/4 |
|
1/2 Pg Horizontal, 3 Columns |
7 x 4 7/8 |
8 1/8 x 5 5 / 8 |
7 7/8 x 5 3/8 |
|
1/2 Pg Vertical, 1 1/2 Columns |
3 3/8 x 10 |
N/A |
N/A |
|
1/2 Pg Digest |
4 5/8 x 7 1/2 |
5 7/16 x 8 3/16 |
5 3/16 x 7 15/16 |
|
1/3 Square, 2 Columns |
4 5/8 x 4 7/8 |
5 7/16 x 5 9/16 |
5 3/16 x 5 5/16 |
|
1/3 Pg Vertical |
2 1/4 x 10 |
N/A |
N/A |
|
1/4 Pg Square |
3 3/8 x 4 7/8 |
N/A |
N/A |
|
1/6 Pg Vertical |
2 5/16 x 4 7/8 |
N/A |
N/A |
|
2 Page Spread |
14 x 10 |
16 x 11 |
15 3/4 x 10 3/4 |
|
1/2 Page Horizotal Spread |
14 x 4 7/8 |
16 x 5 5/8 |
15 3/4 x 5 3/8 |
Live matter SAFETY – allow 1/4” from all TRIM edges
Gutter safety FOR TYPE – 1/8” – 3/16” from each side of spread center.
, a division of Lagardère SCA