HFMUS

Demographics

Male	..............	97%
Average Age	..............	48
Married	..............	70%
College Educated	..............	62%
Average HHI	..............	$121,500
Average number of bikes owned	..............	2.8
Average annual miles ridden	..............	4,938

Source: Cycle World Reader Panel

Cycle World Research

Cycle World currently has 13 in-depth studies which support our sales staff with demographic and purchasing information about our readers. These studies offer a distinctive insight into the market place in an effort to help marketers make better decisions. Our series of research brochures offer a top line view of each study. This information is also available at cycleworld.com/research.

For additional and more in-depth information please call your sales representative.

2008 Enthusiast Study