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Popular Photography's total audience is now 2.4 million.

First Half 2007
Total Circulation	..................	400,000
Male	..................	58.7%
Female	..................	41.3%
Single	..................	30.4%
Married	..................	56%
Age
Median Age	..................	43.3
18-24	..................	13.9%
25-34	..................	14.8%
35-49	..................	36.8%
50+	..................	34.4%

Level of Photographic Expertise
Professional	..............	26%
Full-time professional	..............	6%
Part-time professional	..............	20%
Advanced amateur	..............	59%
Amateur	..............	15%
Median Household Income
Median HHI	..............	$75,969
Median Personal Income
Median IEI	..............	$38.529
Employment
Employed	..............	80.7%
Managers/Professionals	..............	37.1%

Source: Fall 2007 MRI; 2006 Readership Survey