Acceptable File Formats
PDF/X–1a—which means that it conforms to PDF version 1.3 (Acrobat 4); it has an output resolution of 2400 dpi; it is composite CMYK; it uses high–quality JPEG or lossless Zip compression; resolution for color and grayscale images is 300dpi; resolution for monochrome images is 1200dpi; and fonts are embedded and subsetted at 100%, as well as other characteristics. This format is acceptable for full or partial pages. Trapping is the responsibility of the file provider.
Unacceptable File Formats
Other file types—such as Postscript, TIFF, EPS, native Photoshop files, or other native application files such as Quark, InDesign, Pagemaker, Illustrator, Freehand, etc.—are unacceptable because they introduce many possibilities for error. To assist our advertisers in creating PDF ads to spec, the HFM PDF Ad Kit is available upon request for both the Mac and Windows OS.
Proof Specifications
Kodak Approval; Imation Matchprint Digital Halftone; or other SWOP certified contract proof. All contract proofs must be made according to SWOP standards including color bars. Proofs that do not meet SWOP criteria will be used for color break only. Information on SWOP standards can be found at . In addition, please supply two content (laser) proofs which are identical matches to the furnished file. Note: This will allow HFM to ensure content integrity www.swop.org.
Acceptable Media
CD; MASS TRANSIT FTP. FTP guest instructions will be emailed to you upon request. Your files can be sent to us within minutes. Note: A Contract proof must follow the next business day.
Ink Specifications
4/C process. Match colors available.
Binding Specification
Perfect bound; jog to foot.
Printing Method
Web offset.
Note: Since out–of–specification material could negatively impact the quality of reproduction, all advertising material furnished out–of–specification will result in an additional charge of $150.00
FTP Instructions For Sending Ad Files
1. Put all files/folders to be shipped into a single folder containing the name of the magazine and/or recipient you are sending to and create a compressed archive package (.sit/.zip) using Stuffit or WinZIP.
2. Launch your FTP transfer utility. We can email you a copy of the Fetch utility (Mac) or CuteFTP (PC).
3. Create a new connection window using the following logon parameters:
HOST ADDRESS: mtnyc.hfmus.com
USER NAME/ID: ppftp
PASSWORD: guest
4. “Upload” (“Put”) the file archive you wish to transmit or “drag-n-drop” the file archive from your computer to the FTP destination directory. You might want to follow-up with a phone call to make sure your file(s) were received successfully.
|
Space |
NON BLEED (Width x Depth) |
BLEED (Width x Depth) |
TRIM SIZE (Width x Depth) |
|
Full Page |
7 x 10 |
8 1/8 x 10 3/4 |
7 7/8 x 10 1/2 |
|
2/3 pg Vertical , 2 Columns |
4 5/8 x 10 |
5 1/8 x 10 3/4 |
4 7/8 x 10 1/2 |
|
1/2 pg Horizontal, 3 Columns |
7 x 4 7/8 |
8 1/8 x 5 3/8 |
7 7/8 x 5 1/8 |
|
1/2 pg Island |
4 5/8 x 7 3/8 |
5 1/8 x 7 7/8 |
4 7/8 x 7 5/8 |
|
1/3 square , 3 Columns |
4 5/8 x 4 7/8 |
5 1/8 x 5 3/8 |
4 7/8 x 5 1/8 |
|
1/3 pg Vertical |
2 1/4 x 10 |
2 7/8 x 10 3/4 |
2 5/8 x 10 1/2 |
|
1/6 pg Vertical |
2 1/4 x 4 7/8 |
2 7/8 x 5 3/8 |
2 5/8 x 5 1/8 |
|
2 pg Spread |
15 x 10 |
16 x 10 3/4 |
15 3/4 x 10 1/2 |
|
1/2 pg Spread, Horizontal |
15 x 4 7/8 |
16 x 5 3/8 |
15 3/4 x 5 1/8 |
Live matter SAFETY - leave 1/4" from TRIM edges.
Gutter safety for TYPE - 1/8" - 3/16" from each side of spread center.
Ship All Materials To:
Popular Photography & Imaging Production Department
43rd floor, 1633 Broadway, New York, NY 10019
- Note: All electronic data will be held for one year from date of last insertion and all media will be destroyed after three months unless directed otherwise.
For Assistance Call:Vicki FeinmelProduction Manager
(212) 767-6033 |
, a division of Lagardère SCA