Total Audience

Men

..............

99%

Women

..............

1%

Readers per copy

..............

3.18

Median Age

..............

49.7

Age 12-24

..............

1%

Age 25-34

..............

14%

Age 35-44

..............

21%

Age 44-55

..............

31%

Age 55+

..............

33%

HHI $30,000+

..............

13%

HHI $50,000+

..............

22%

HHI $75,000+

..............

16%

HHI $100,000+

..............

39%

Average HHI

..............

$96,500

High School Graduate or Less

..............

11%

Attended College (1-3 years)

..............

22%

College Graduate or better

..............

58%

Graduate Degree

..............

22%

Single

..............

65%

Married

..............

35%

Source: MRI Spring 2007