HFMUS

MEDIA KITS

Demographics

Our Readers are Affluent and Vital


Total Adults	..............	2,366,000
Female	..............	1,926,000
Male	..............	440,000

Median Age	..............	45.5
Age 18-34	..............	20.4%
Age 18-49	..............	60.2%
Age 25-49	..............	56.7%
Age 25-54	..............	69.1%
Age 55+	..............	27.3%

Median HHI	..............	$80,657
HHI $50,000+	..............	70.8%
HHI $60,000+	..............	63.9%
HHI $75,000+	..............	53.1%

Median IEI	..............	$45,451
IEI $35,000+	..............	42.7%
IEI $40,000+	..............	40.2%
IEI $50,000+	..............	31.8%

Any College	..............	72.1%
Graduated College +	..............	37.1%
Employed	..............	71.1%
Professional/Managerial	..............	38.1%

Own Home	..............	68.8%
Median Home Value	..............	$308,921
Home Value $150,000 +	..............	57.1%
Home Value $200,000 +	..............	48.1%
A or B County	..............	90.0%

Single	..............	24.7%
Married	..............	54.7%
Parent	..............	35.7%
Children in HH	..............	43.0%
Household size 3+	..............	55.6%
*Source*: 2008 Spring MRI; Base:Adults