HFMUS

Demographics

Our Readers are Affluent and Vital


Total Adults	..............	2,373,000
Female	..............	1,745,000
Male	..............	628,000

Median Age	..............	45.9
Age 18-34	..............	22.9%
Age 18-49	..............	63.0%
Age 25-49	..............	55.6%
Age 25-54	..............	71.1%
Age 55+	..............	21.5%

Median HHI	..............	$72,433
HHI $50,000+	..............	66.5%
HHI $60,000+	..............	57.4%
HHI $75,000+	..............	48.5%

Median IEI	..............	$42,281
IEI $35,000+	..............	43.2%
IEI $40,000+	..............	39.1%
IEI $50,000+	..............	27.9%

Any College	..............	70.2%
Graduated College +	..............	49.0%
Employed	..............	75.1%
Professional/Managerial	..............	35.4%

Own Home	..............	71.4%
Median Home Value	..............	$324,035
Home Value $150,000 +	..............	56.6%
Home Value $250,000 +	..............	49.9%
A or B County	..............	87.4%

Single	..............	26.8%
Married	..............	54.4%
Parent	..............	37.4%
Children in HH	..............	42.9%
Household size 3+	..............	50.3%
*Source*: 2007 MRI Doublebase; Base:Adults