HFMUS

Demographics

Shelter Network Young, affluent, educated adults who invest time and money in their homes with a stylish touch.

Median Age	..............	50 years

Median HHI	..............	$70,100

Own Home	..............	83.9%
Married	..............	77.3%
Employed	..............	61.7%
Att./Grad. College	..............	38.3%

Any Home Remodeling or Improvements:
In the Past 12 months	..............	54.6%
In the Next12 months	..............	67%

Shelter Network: Budget Decorating, Kitchens & Baths, Remodeling & Makeover, and Ty Pennington at Home Source: e-WD Specials Online Reader Panel Survey, MRI Interactive, Jan. 2008; Home Remodeling/Improvements Panel Survey, MRI Interactive, April 2007

Gardening Network Young, affluent, educated adults who invest time and money cultivating their land into beautiful gardens.

Median Age	..............	52 years

Median HHI	..............	$70,700

Own Home	..............	88.5%
Married	..............	77%
Employed	..............	61%
Att./Grad. College	..............	+36.3%

Presently have a garden	..............	95.9%
Average size of Garden (sq. ft)	..............	1041 sq. ft.
Average amount spent on gardening in last 12 months	..............	$711

Gardening Network: Gardening & Deck Design Source: e-WD Specials Online Reader Panel Survey, MRI Interactive, Jan. 2008; Gardening & Deck Design In-Book Survey, NJW Research, 2005/2006

Holiday Network Turn to our magazines for inspiration and information as they begin planning their seasonal festivities.

Median Age	..............	51.3 years

Median HHI	..............	$65,800

Own Home	..............	89.2%
Married	..............	76.3%
Employed	..............	60.7%
Att./Grad. College	..............	+34.9%

Entertain at Home:
Anytime in Past 12 Months	..............	90.4%
Once a Month or More	..............	64.7%
During the Holidays	..............	96.0%

Holiday Network: Best Ideas for Christmas, Holiday Baking, and Halloween Celebrations Source: e-WD Specials Online Reader Panel Survey, MRI Interactive, Jan. 2008; Best Ideas for Christmas In-Book Survey, 2005

Food Network Young, affluent, educated women who invest time and money into leading health-conscious lifestyles.

Median Age	..............	52 years

Median HHI	..............	$65,400

Married	..............	76%
Employed	..............	60.8%
Att./Grad. College	..............	+36.2%


Food Network: Eating Light, Slow Cooking, and Easy Holiday Cooking & Crafts Source: e-WD Specials Online Reader Panel Survey, MRI Interactive, Jan. 2008

Shelter Network

Gardening Network

Holiday Network

Food Network