Woman's Day
About Us  
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Womans Day

Woman’s Day captivates nearly 23 million readers* by inspiring them to Live Well, Every Day. Woman’s Day is designed for how we live now– with a strong voice that serves up simple but sound ideas about health, food, family, relationships, home, and style. A streamlined look and integrated media capabilities reflect both the sensibility of our readers and our editorial commitment to fresh thinking. Woman’s Day is truly an indispensable guide to living the best day possible.

*MRI Fall 2007

Woman’s Day Magazine

  • Circulation 3,800,000
  • 23 million readers
  • 17 issues per year

Partnerships

Health Partnerships

  • American Heart Association
  • American Diabetes Association
  • National Osteoporosis Foundation

Cultural Affiliations

  • Scholastic
  • American Library Association

Retail

Strategic Retail Programs

  • Wal-Mart On-the-Go
  • Walgreens Fabulous Fall Finds
  • Kroger Sampling Event

Merchandise

  • Fitness/Walking DVDs
  • First Aid Kits
  • Pedometers

Mobile

  • Woman's Day Now! Text Club
  • Text messaging to opt-in subscribers
  • Mobile Moms website

Video on Demand

Streaming Video

  • Custom content
  • Lead-in/out tags
  • Custom research

Online

WOMANSDAY.COM

  • 1,388,308 unique visitors per month

Webtrends, October 2007

Custom Digital Magazines

Zinio Technology

  • Embedded with rich media
  • Links to brands’ websites
  • Measurable results

Word of Mouth/Research Capabilities

  • Coming Soon! Custom Research on Baby Boomer Women

The Reader Network

  • Largest reader panel in the industry
  • 110,000+ women
  • Edit and advertising studies
  • VISTA Print Effectiveness
  • Focus Groups

Database

  • Exclusive Woman’s Day subscriber list
  • Identify preferred markets for mailings, announcements, etc.

Events

  • WD Red Dress Awards
  • WD Best in Beauty and Health Awards

Book Publishing

WD Imprints

  • Sweepstakes, contest or gift-with-purchase incentive
  • Cover stickers, belly bands, blow-in cards