|
Total Audience
|
..............
|
22,110
|
|
Women
|
..............
|
21,070 (100%)
|
|
|
|
|
|
Median Age
|
..............
|
50.0
|
|
Age 18-34
|
..............
|
4,185 (20%)
|
|
Age 18-49
|
..............
|
10,539 (50%)
|
|
Age 25-54
|
..............
|
11,692 (55%)
|
|
|
|
|
|
Median HHI
|
..............
|
$53,501
|
|
|
|
|
|
Att./Grad. College+
|
..............
|
10,874 (52%)
|
|
Employed
|
..............
|
12,102 (57%)
|
|
Working Mothers
|
..............
|
4,835 (23%)
|
|
|
|
|
Children In Household
|
|
Under 18
|
..............
|
8,476 (40%)
|
|
Under 6
|
..............
|
3,298 (16%)
|
|
6 - 11
|
..............
|
4,059 (19%)
|
|
12 - 17
|
..............
|
4,679 (22%)
|
|
3+ People in Household
|
..............
|
10,572 (50%)
|
|
|
.
|
|
Homeowners
|
|
Own Home
|
..............
|
15,865 (75%)
|
|
Home Value 100,000+
|
..............
|
12,460 (59%)
|
|
|
|
|
Region
|
|
A or B Countries.
|
..............
|
13,488 (64%)
|
|
|
|
Source: MRI Spring 2008
|