Woman's Day
Direct Response  
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The Direct Response Advertising Sales Unit of Hachette Filipacchi Media US helps you meet your marketing needs. You can cost-effectively reach readers who want to incorporate the ideas, trends, recommendations, products, and technologies they read about, into their lives – whether the passion is photography, aviation, marine, automotive, motorcycle, electronics, fashion, home or women's service.

Readers look to Hachette's numerous advertisers to supply them with the goods and services that make it all happen. They react to the direct response ads – from a two inch classified to a full page ad or from a polybag insert to a banner ad on one of Hachette's web sites – by way of the listed 800 number or web address.

For evidence of the high level of response that is generated by Hachette's magazine readers, just note the number of direct response ads and monitor the size of the classified section in a given issue.

The classified and direct response rate cards and classified media kits are listed below. Tips for Small Space Advertisers (below) will guide you through the process of creating digital advertising materials.

To start your direct response advertising program call 800-445-6066 (or 212-767-5750, 9 am – 5 pm EST). You will be directed to the Account Manager that handles the magazine brand(s) you wish to utilize.


pdf Woman's Day 2008 Classified Media Kit

pdf Woman's Day Shopper Showcase Rates 2008

pdf Tips for Small Advertisers

Classified

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Direct Response

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