The HFM U.S. database contains demographic, lifestyle and behavioral insights on the 22 million consumers who subscribe to and utilize our vast media platforms. These "customers" are the center of the HFM U.S. universe.
The foundation of our database strategy is grounded in the simple and effective concept of relationship marketing at the one-to-one level. We identify and quantify unique and relevant audience segments that can be targeted within an integrated and measurable communications environment, all in an effort to help our partners achieve their marketing and ROI objectives.
Our profiling and predictive modeling capabilities, along with our primary research initiatives, allow us to leverage our customer insights further so that we can provide our partners with additional opportunities to grow their brands.
In short - the HFM U.S. database transforms data into growth.
Contact:
DATABASE MARKETING |
, a division of Lagardère SCA