Event Marketing

HFM U.S. develops high-profile events that appeal to consumers active in a myriad of lifestyles. Events include the New York fashion week extravaganza Style360, ELLE Decor's highly influential Dining by Design and American Photo's ImageRock concert. Hachette's individual magazines also facilitate custom presence at established enthusiast events such as The International Car Show (Car and Driver) and The International Home Show (Home Magazine).

Case Study: HAVEN

Three days of luxury gifting and pampering suites at an elegant home in Beverly Hills, followed by three nights of events and after parties at the home and an exclusive after party at the Whiskey Blue at the W Hotel.

Experiential Marketing

HFM U.S. develops experiential marketing programs for all brands. Experiential marketing uses relevant experiences to engage key audiences while creating a forum to interact with a brand. This significant interactivity and sensory impact elicits an emotional response among the target audience through personal levels of engagement.

Case Study:
HFX/US developed a mock political campaign to promote "Lactose Tolerance" for its client Nesquik. The "Lactose Tolerance" message was "tolerance for all things, including milk". This interactive event took place at Campaign Head Quarters in New York. Participants gained access to the event by taking their pictures at assigned photo booth stations and attaching their printed picture to a brown, pink and while lanyard.

Once inside the event, people were invited to help themselves to a large cooler of Nesquik products. Additionally, people were welcome to take various promotional stickers from the sticker wall, participate in several giveaways that took place, and, to further imitate a political campaign, vote for their favorite milk flavors in booths that were set up. To the surprise of HFX/US, 8,000 people participated, exceeding expectations four fold.

NICK MATARAZZO EVP/Integrated Sales and Marketing and Group Publishing Director, Men’s Enthusiast Network (M.E.N.) (212) 767-6035 Click here to email

Al Silvestri VP, Corporate Marketing & Creative Services (212) 767 6288 Click here to email