Mobile 

Mobile Advertising: A Simple and Efficient Way to Reach Consumers

Why Mobile?

• Mobile Market, growing fast, provides a high percentage of desirable audience.
• Thanks to a great number of various supports (ad banners, custom microsite, applications, text alerts…), Mobile advertising allows end-to-end customizable solutions.
• Mobile goes with flexibility and optimization, offering to advertisers a superior service.
• Mobile sites are just our website optimized for smaller screens. Same content and still free!

Which Marketing Opportunities for Advertisers?

Direct Marketing
Objective: to get concrete information to consumers
Means: driving click-through to an informational page, collecting phone numbers or email addresses, delivering coupons, fielding surveys, offering a store locator...

Awareness & Branding
Objective: to improve brand image and reputation
Means: brand awareness studies

Complement Other Media
Objective: to add interactivity to another medium
Means: text-to-win, sweepstakes entry, etc

HFM Mobile Network

HFM Mobile sites reach 6 million monthly pageviews, 2.3 million monthly visitors and a 20% month-over-month growth.

The HFM Mobile Network consists of the following sites:

• Car and Driver Mobile
• Premiere Mobile
• ELLE Mobile
• ELLEgirl Mobile/ELLEgirl Latina
• Woman's Day Mobile
• Road & Track Mobile

HFM Mobile Solutions

HFM Mobile has assembled the editorial, marketing, technology, and operational infrastructure to provide complete mobile solutions for advertisers, including:

• Mobile advertising campaigns on the HFM Mobile Network, including campaign planning, optimizing and full reporting
• Creative services for mobile graphic banner ads
• Design, development and hosting of mobile micro-sites for advertisers
• Brand awareness research surveys on the HFM Mobile Network, to assess campaign and medium effectiveness
• Design, implementation and reporting on text alert (SMS) campaigns