Mobile Advertising: A Simple and Efficient Way to Reach Consumers
Why Mobile?
- Mobile Market, growing fast, provides a high percentage of desirable audience.
- Thanks to a great number of various supports (ad banners, custom microsite, applications, text alerts…), Mobile advertising allows end-to-end customizable solutions.
- Mobile goes with flexibility and optimization, offering to advertisers a superior service.
- Mobile sites are just our website optimized for smaller screens. Same content and still free!
Which Marketing Opportunities for Advertisers?
Direct Marketing
Objective: to get concrete information to consumers
Means: driving click-through to an informational page, collecting phone numbers or email addresses, delivering coupons, fielding surveys, offering a store locator...
Awareness & Branding
Objective: to improve brand image and reputation
Means: brand awareness studies
Complement Other Media
Objective: to add interactivity to another medium
Means: text-to-win, sweepstakes entry, etc
HFM Mobile Network
HFM Mobile sites reach 6 million monthly pageviews, 2.3 million monthly visitors and a 20% month-over-month growth.
The HFM Mobile Network consists of the following sites:
- Car and Driver Mobile
- Premiere Mobile
- ELLE Mobile
- ELLEgirl Mobile/ELLEgirl Latina
- Woman's Day Mobile
- Road & Track Mobile
HFM Mobile Solutions
HFM Mobile has assembled the editorial, marketing, technology, and operational infrastructure to provide complete mobile solutions for advertisers, including:
- Mobile advertising campaigns on the HFM Mobile Network, including campaign planning, optimizing and full reporting
- Creative services for mobile graphic banner ads
- Design, development and hosting of mobile micro-sites for advertisers
- Brand awareness research surveys on the HFM Mobile Network, to assess campaign and medium effectiveness
- Design, implementation and reporting on text alert (SMS) campaigns
Mobile Advertising Sales |

, a division of Lagardère SCA