HFM U.S. 

Global Power

HFM U.S. is part of Lagardère’s media division Lagardère Active, a producer of media in over 40 countries around the world. Lagardère’s global assets include magazines, web sites, mobile content, television and radio broadcasting and cable television channels, books, distribution services and broadcasting and marketing rights for world class sporting events. Our sister companies in the United States are Hachette Books, Curtis Circulation Company and Cellfish Media.

Targeted Media in Five Sectors

At HFM U.S., our editors are committed to producing the highest quality targeted media products in five sectors: automotive, fashion, shelter, women and health and enthusiasts. Proven expertise, intelligent writing, extraordinary photography, video and design, along with independent testing and reviews, are the hallmarks of our editorial content which inspire enthusiasts’ passions and help buyers make smart purchasing decisions. Each month nearly 60 million people come to our print and digital brands, including Car and Driver, Road & Track, ELLE, ELLE Decor, ELLEgirl, Metropolitan Home, PointClickHome, Woman’s Day, Popular Photography and others, because they trust, as well as enjoy, our specialized content.

Highly Targeted Audiences, Scale and Custom Solutions for Advertisers

Our long customer relationships are based on mutual passions and confidence and form the foundation of our editorially-based communities. These communities and editorial environments, in turn, create rich opportunities for our advertisers. We deliver both highly-targeted demographics and scale. The HFM U.S. Total Solutions marketing initiative creates customized, integrated packages across all brands and platforms. Using our modern database of over 22 million names and other assets, we are responsive and creative in customizing media/marketing programs to meet advertising objectives.

Aggressive Digital Growth in the U.S.

Aggressive in growing our digital presence, in 2007 we acquired Jumpstart Automotive Media, an automotive online ad network building on the power of Car and Driver and Road & Track by reaching nearly 7 million in-market automotive buyers monthly. We combined our shelter brands ELLE Decor, Metropolitan Home, Home and the Special Interest Publications under the comprehensive website PointClickHome.com giving consumers the ability to move from inspiration to action and providing advertisers with creative product placement opportunities and access to potential customers.