• HFM U.S.
• Newsroom
• Jumpstart Automotive Media
• Lagardère
• Lagardère Active

Marketing Specialist

Hachette Filipacchi Media (HFM U.S.) is a leader in producing media in five sectors: automotive, fashion, shelter, women and health, and enthusiasts. Our editorial content inspires enthusiasts’ passion and help buyers make intelligent purchase decisions. HFM Digital receives more than 10 million people visiting its websites such as: CarandDriver.com, Road&Track.com, ELLE.com, WomansDay.com, and others for our expert advice and specialized content.

Job Description:

The ideal candidate will increase uptake of HFM content and other digital assets via blogs, social networks, and widget development that would direct traffic back to our sites. Develop a social media presence through Facebook, MySpace, etc. to position our brands to capture/increase our targeted audience. This position reports to the Director of Marketing.

Key Responsibilities:

· Research and develop strategies to build relationships with users of relevant social media communities, networks, blogs, and other websites.

· Propel HFM content to travel further and be more easily connected with online communities via: Wikis, social book marking sites, and RSS.

· Develop user profiles, build networks, publish original content, monitor online discussions, blogs, and user-generated content on these sites.

· Research and pursue other online viral initiatives to drive traffic back to HFM websites.

· Recruit and develop relationships with members from different social communities.

· Provide competitive intelligence to Marketing department of competitors’ activities.

Requirements:

· More than 2 years of digital marketing experience.

· Web 2.0 knowledge and interests.

· Active social networking site user.

· Growth-oriented, self-motivated with the ability to work independently.

· Bachelor’s degree or related work experience.

Our organization offers a competitive salary, a comprehensive benefits package, including a 401K plan. Please click here to submit resume and cover letter. We will contact candidates whose experience matches our needs. EOE