Web Analytics Specialist
Hachette Filipacchi Media U.S. (www.hfmus.com), a media company whose enthusiast brands and targeted media products reach nearly 60 million consumers through magazines, online and mobile content. Our prestigious brands fall into six sectors and include: Fashion (ELLE, ELLEgirl); Automotive (Car and Driver, Road & Track, Jumpstart Automotive Media); The Luxury Design Group (ELLE DECOR, Metropolitan Home, PointClickHome); Women & Health (Woman’s Day and Woman’s Day Special Interest Group) and Enthusiasts (American Photo, Boating, Cycle World, Flying, Popular Photography, Premiere and Sound & Vision). HFM U.S. is part of Lagardère’s (www.lagardere.com) media division Lagardère Active, a producer of special interest content in over 40 countries.
Job Description:
The ideal web analyst will be responsible for reporting and analyzing website data as it relates to content, product, advertising, marketing, and business forecasting and planning. The candidate will utilize online user metrics to proactively identify opportunities and provide actionable recommendations that continuously improve and maximize effectiveness, increase traffic, and website usability. This position reports to the Director of Analytics.
Key Responsibilities:
- Work collaboratively with cross-functional business teams to identify, track, and report on KPIs.
- Identify and measure key performance metrics including unique growth, repeat visits, and content consumption.
- Conduct A/B and other test plans, analyze results and recommend improvements.
- Set up tracking URLs for SEM campaigns, ad campaigns, monitor traffic and report on results.
- Train colleagues to use Omniture.
- Provide reports and dashboards to include trending and analysis.
- Stay abreast of web analytics trends and best practices.
The ideal candidate should have:
- More than 2 years web analytics experience including measurement, testing, benchmarks, and terminology.
- Familiarity with analytical techniques in click stream, funnel analysis, and conversion optimization.
- Strong written and verbal communication skills to present and explain detailed analysis and reports.
- Proficiency at using Microsoft Excel and other data mining tools.
- Bachelors degree in quantitative studies or related fields.
here to submit cover letter, resume and salary requirements. We will contact those candidates whose experience matches our needs. EOE
, a division of Lagardère SCA