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Larry Little

Senior Vice President, Chief Brand Officer, Cycle World Brand Group

Named Chief Brand Officer, Cycle World brand group on September 1, 2009, Larry Little has been vice president & publisher of Cycle World and Cycle World Specials since 1990. Prior to that he was national advertising director since 1985, having joined Cycle World in 1981 as western advertising manager.

For the past thirteen years he has been elected by his peers to serve on the Board of Directors of the Motorcycle Industry Council (MIC), the industry trade association. For the past seven years, he has served as Chairman of the Board.

A life-long motorcycle enthusiast, Larry enjoys both street and off-road riding, including occasional off-road competition events.