Carol Smith, SVP/ELLE Group Publishing Director, Named Advertising Age's Executive of The Year
10/05/2008
Advertising Age named Carol Smith, SVP/ELLE Group Publishing Director, the Publishing Executive of the Year and listed ELLE magazine as #3 on The A List. In this week's issue of Ad Age, Nat Ives writes “Carol A. Smith brought little fashion experience with her when she arrived as publisher of ELLE in 2002, the magazine’s worst year ever. But Ms. Smith, former president of Time Inc. Ventures’ Parenting Group and group publisher at Miller Sports Group, had been hired by Hachette Filipacchi Media U.S. on the promise that she could build brands. Six years later, she’s delivered… To read more go to: http://adage.com/magazinealist2008/article?article_id=131444&search_phrase=ELLE
ELLE is also named as #2 on ADWEEK's Brand Leaders List: “Hachette Filipacchi Media's ELLE continues to strut its stuff with a constellation of brand extensions, from the airwaves to retail chains. Building off its high-profile relationship with Bravo's Project Runway this month brings The CW's Stylista, which features Anne Slowey, and the magazine's creative director, Joe Zee. ELLE's big digital push includes not only the relaunched elle.com but e-mail blasts and microsite "Fall A to Zee," featuring Zee's fashion picks." For more go to: http://www.adweek.com/aw/content_display/special-reports/other-reports/e3i2db03fb29d573ec578855faff0a76385
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