Castrol Syntec Joins Car and Driver/Road & Track Live Driving Events Series
04/03/2008
Becomes Official Motor Oil Supplier, Event Sponsor of Exotic Sports Car Tour
Premium lubricant Castrol SYNTEC has joined the Car and Driver/Road & Track LIVE exotic cars driving series as a major sponsor, it was announced today. Principal to the LIVE program are renowned Car and Driver and Road & Track magazines, automotive flagships of Hachette Filipacchi Media U.S.
In conjunction with Indiana-based Executive Drive, Inc., an established and leading driving events company, Car and Driver and Road & Track recently launched the Car and Driver/Road & Track LIVE series, a nationally touring sports car driving program that allows consumers the opportunity to drive a fleet of exotic sports cars on either public roads or closed-course race tracks. The Car and Driver/Road & Track LIVE series is scheduled to visit 15 major U.S. markets in 2008 including New York, Los Angeles, Chicago, Atlanta, Seattle, San Francisco and Houston, among others.
As part of its sponsorship, Castrol SYNTEC becomes the exclusive motor oil supplier for the nationally touring LIVE series. Effective immediately, the tour’s fleet of multi-manufacturer exotic sports cars will utilize premium Castrol SYNTEC motor oil. Castrol SYNTEC branding will be highly visible at LIVE events and included among the tour’s marketing and promotional materials.
“Castrol SYNTEC is synonymous with premium motor oil products and is a perfect fit for the entire Car and Driver/Road & Track LIVE fleet,” said Zvia Herrmann, Vice President of Marketing, Car and Driver and Road & Track. “Henceforth, all of the LIVE rolling stock from the exotic race cars to the tour’s affiliated purpose-built race cars used for demonstrations will be powered by Castrol SYNTEC motor oil.” The LIVE program represents a new standard in consumer-based driving outings. Participants can enjoy two distinctly different styles of driving adventures each featuring a variety of the most sought-after exotic sports cars. The tour’s stable of pulse-quickening super-car brands includes Porsche, Ferrari and Lamborghini, among others.
In further support of the LIVE program, Castrol SYNTEC will make a magazine subscription offer available to consumers who purchase a Castrol SYNTEC oil change at participating retailer accounts (e.g., Lube Express, etc.) in the form of a one year subscription to either Car and Driver magazine or Road & Track magazine with the purchase of a Castrol SYNTEC oil change.
About Castrol
BP Lubricants USA Inc. markets premium Castrol lubricants and business-building programs directly to independent lube operators, service providers, new car dealers and leading retailers. BP Lubricants USA Inc. leadership brands include Castrol® GTX® — a premium conventional motor oil; Castrol® GTX® High-Mileage™ — designed for vehicles with over 75,000 miles; Castrol® SYNTEC® BLEND™ — a blend of premium conventional and synthetic lubricants; Castrol® SYNTEC® — a full synthetic, premium motor oil; as well as our range of commercial transport lubricants. To find out more about Castrol products and programs, please call 1-888-CASTROL or log on to castrol.com/us.
About Hachette Filipacchi Media U.S.
Hachette Filipacchi Media U.S. enthusiast brands reach over 50 million consumers through magazines and millions more through online and mobile content. The company’s prestigious brands include American Photo, Boating, Car and Driver, Cycle World, ELLE, ELLE Decor, ELLEgirl, Flying, Home, Metropolitan Home, Popular Photography & Imaging, Premiere, Road & Track, Sound & Vision, Woman's Day and Woman's Day Special Interest Publications. The company recently purchased Jumpstart Automotive Media, the vertical advertising network focused exclusively on the automotive industry, and is launched its first digital brand PointClickHome, the home decoration/makeover site. Hachette Filipacchi Media U.S., Inc. also includes book and custom publishing, integrated marketing, database and market research, as well as licensing, and is part of the Lagardère Active division of Lagardère SCA.
About Car and Driver and CARandDRIVER.com
With a circulation of 1,300,000 in the U.S., Car and Driver is the world's largest, most comprehensive automotive enthusiast publication with six international editions which combine unsurpassed editorial and technical expertise with the ability to place readers in a virtual driver's seat. Car and Driver, published by Hachette Filipacchi Media U.S., is a vibrant brand which currently offers interaction with its audience through the website CARandDRIVER.com, radio, mobile, podcasting and events. Over 10.5 million people read the magazine each month and 2 million go online for C/D content. Car and Driver radio programming is available via XM satellite radio. CARandDRIVER.com is part of the Jumpstart Automotive Media vertical advertising network (hfmus.com/hfmus/media_kits/automotive/jumpstart/about_us)
About Road & Track
As America's original car-enthusiast publication, Road & Track has a 60-year track record of providing its audience with the finest road tests of new cars, plentiful comparisons for making car shopping decisions easier and more informed, over-the-horizon looks at future cars and trends, in-depth technical updates on everything from future fuels to tire technology, and racing features that transport the reader into the pits and paddocks of racing teams around the world. Road & Track's reputation for integrity and excellence is unparalleled in the automotive publishing arena. Road & Track has over 5.5 million readers and is published by Hachette Filipacchi Media U.S.
About Executive Drive
Car and Driver/Road & Track LIVE events are produced by Executive Drive Events, Inc. under license from Hachette Filipacchi Media U.S., Inc. For more information, please call 1-317-344-1910 or visit executivedrive.com
, a division of Lagardère SCA