HFM U.S.’s Parent Company, Lagardère Active, Acquires Massin Group, The French Leader in Decoration Magazines
04/30/2008
With its two flagship publications, Art & Décoration and Maison & Travaux, Massin Group is the undisputed leader in decoration magazines in France.
Art & Décoration, established in 1897, is across all categories the monthly with the largest readership in France: 5,716,000 readers (AEPM 2007).
Maison & Travaux, established in 1981, boasts 4,221,000 readers (AEPM 2007) and is by far the leading magazine in its market segment
These two magazines slot perfectly into Lagardère Active’s portfolio of publications which primarily includes general-interest upscale women’s and art of living magazines like ELLE, ELLE Décoration, Le Journal de la Maison, Campagne Décoration.
Bruno Lesouëf, Deputy CEO of publications Magazine Publishing Division France of Lagardère Active Publications stated:
We are both proud and happy to welcome in our midst such prestigious publications that have contributed to creating a typically French model for glossy magazines and promoting a certain French art of living throughout the world. The challenge is now for us to develop these two signature brands within the framework of a global multimedia strategy.
Jean MASSIN, CEO of Massin Group added:
I am truly delighted that this great family adventure which has given birth to two of the finest art of living magazines will be pursued within a large French media group.
The company has been acquired from Jean Massin and CIC Investissement as the reference shareholder.
, a division of Lagardère SCA