Jumpstart Automotive Media Syndicates Car and Driver Sponsored Content Across Channel
04/17/2008
Virtual Test Drives Prove Popular with Users
SAN FRANCISCO - Jumpstart Automotive Media, the leading automotive publisher rep firm, announced today that is has taken another step in moving beyond the traditional ad network model by syndicating sponsored content produced by one of its sites across its entire channel of automotive sites. Virtual Test Drives produced by Car and Driver on behalf of both domestic and imported car makers, are being offered to visitors through other premier automotive publishers in the Jumpstart AutoPATH channel including NADAGuides.com ,Vehix.com, JDPower.com, Road&Track.com, Consumer Guide Automotive, Shopping.com Autos, CarSoup.com, U.S.News.com Rankings and Reviews, HybridCars, and CarGurus.
Here is link to a number of sponsored test drives:
caranddriver.com/information_pages/virtual_test_drive
In addition to video, users of Virtual Test Drives are also offered call-out links that enable users to jump to specific aspects of the car they want to examine more closely. Hotlinks within each video frame when clicked, open an expandable rich media unit for the user to learn more or take an action specified by the advertiser. There are also hotlinks to customize a potential purchase of the model, links to find a dealer in the user’s area and links to related stories from the pages of Car and Driver magazine and CarandDriver.com. Users can also e mail the units to friends and family.
“This is a combination of options that leverages video to the fullest extent,” says Joe Kyriakoza, Jumpstart’s Vice President, National Advertiser Solutions. “These unique, highly professional videos have the potential to reach up to 10 million in-market buyers across our portfolio of auto sites.”
“Syndication will continue to grow as we pick the best, most engaging editorial or sponsored content to offer our family of sites. This is another initiative - such as our new Jumpstart Labs - which will support client advertising efforts and publisher partner creative needs such as website enhancements, user interface analysis, emerging media products and syndication opportunities – that separates Jumpstart from those who are rushing into the vertical ad space offering little more than inventory for sales,” says Mitch Lowe, Jumpstart’s CEO. “We are consultants to our publishers and our ad buyers assuring both get the best possible value out of their relationship.”
Jumpstart Automotive Media, Inc. (www.JumpstartAutomotiveMedia.com) is the leading automotive publisher rep firm and has created the Internet’s largest and highest quality community of car shoppers. Fueled by a passion for performance, Jumpstart is committed to maximizing publisher revenue and advertiser results through innovative products and services. Jumpstart customers include automotive manufacturers, regional dealer associations, and the top 100 automotive dealers. The portfolio of publishers include NADAguides.com, Vehix, Consumer Guide Automotive, JD Power Autos, Shopping.com, CarandDriver.com, Road&Track.com, CarSoup.com, U.S.News.com, HybridCars, and CarGurus. Additionally, Jumpstart has been on the forefront of behavioral targeting and extends its in-market audience of car shoppers via premier distribution partners.
George H. Simpson Communications
203.521.0352
george@georgesimpson.com
www.georgesimpson.com
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