Woman's Day Debuts Interactive Issue Featuring Innovative Mobile Technology to Extend Advertising and Editorial Content, Provide Robust Reader Experience
10/06/2008
Issue Marks First Use of Mobilized Content in Women’s Magazine Category and
First Use of Technology for Joint Editorial/ Advertising Program—Powered By SnapNow
NEW YORK, NY (October 6, 2008) — Woman’s Day, published by Hachette Filipacchi Media U.S., today announces the debut of its Interactive Issue featuring the most innovative and interactive technology available in print. Powered by SnapNow, the November 1, 2008 issue extends editorial and advertising messages beyond the printed page through mobilized content – instantly connecting readers to interactive features, created exclusively for the magazine. The Interactive Issue marks the first time a women’s magazine has presented mobilized content, and the first time the technology has been used for a joint Editorial/ Advertising initiative.
“The program unites print, online and mobile – providing our advertisers with the unique benefit of expanded, meaningful and measurable interaction with Woman’s Day readers,” said Carlos Lamadrid, Vice President/Publisher. “The Interactive Issue underscores our commitment to embrace new technologies that fulfill both consumer and marketplace demands.”
Using a cell phone equipped with a camera and Internet access, consumers simply take a picture of the “SnapNow!” icon on enabled pages throughout the issue, and are immediately transported to mobile sites or websites for a continued brand experience.
Twelve advertisers feature the SnapNow technology in the Interactive Issue, enabling them to engage Woman’s Day readers for an extended period of time, and in a manner tailored to their specific marketing platforms. Customized advertising offers include video content, tips and ideas, special discounts, coupons, product giveaways and others. Participating advertisers include Aussie, Bagel Bites, Dove Hair Care, Febreze, Ford Warriors in Pink, Kraft, New York Life, OxiClean, Pledge Multi Purpose Cleaner, Promise, Susan G. Komen Foundation, and Walmart Pharmacy.
On the editorial side, 10 features have been mobilized offering readers additional ways to interact with the magazine’s content including bonus recipes, shopping lists, behind-the-scenes information and more.
“This exciting mobile technology enables us to extend engaging content, across both advertising and editorial channels, to create a new, robust experience for Woman’s Day readers,” said Jane Chesnutt, Senior Vice President/Editor-in-Chief. “The issue’s customized, interactive features advance our mission to provide the best tips and tools to help our readers live well every day.”
To introduce and assist readers with the new technology, Editor-in-Chief Jane Chesnutt highlights the issue’s interactive capabilities in her editor’s letter encouraging readers to try out the digital enhancements and will distribute an e-blast to 90,000+ Woman’s Day subscribers. The Interactive Issue also features step-by-step instructions in-book and a SnapNow! Editorial and Advertising Index. Additionally, each enabled page, both editorial and advertising, is marked with an interactive icon reminding readers to interact with the technology.
To participate in Woman’s Day Interactive Issue, readers follow three steps:
1) See It! – Look for the “SnapNow!” icon on select editorial and advertising pages
2) Snap It! – Use a camera phone and take a picture of the full page
3) Send It! – Send the picture to wd@snapnow.com
Woman’s Day Interactive Issue hits newsstands on October 7. For more info, visit www.womansday.com.
About Woman’s Day
Published by Hachette Filipacchi Media U.S., Woman's Day is the trusted resource for more than 21 million women, helping them to Live Well Every Day. From looking and feeling their best, to cooking a great meal or creating a loving home - Woman's Day meets the essential needs of its readers with both substance and style. Publishing 17 issues each year, the magazine inspires women with information they can use to enhance the quality of their days, and ultimately, the quality of their lives. Hachette Filipacchi Media U.S., Inc. (www.hfmus.com) is part of Lagardère’s media division Lagardère Active, a producer of media in over 40 countries around the world. The Woman’s Day web site address is www.womansday.com.
About SnapNow
Founded in 2001 by engineers from NASA’s Jet Propulsion Laboratory, SnapNow is a mobile visual search company employing cutting-edge image recognition technology. Linking the physical and digital worlds through mobile phones, SnapNow’s patented solution enables any consumer with a camera phone to snap an image, send it via MMS or email and receive a response that is linked to a relevant web page. A dedicated application, called “SnapApp” streamlines the process to three clicks of a button, enabling the easiest and most intuitive way for consumers to search the web on a mobile phone. SnapNow’s technology also allows brands to maximise the return on investment of traditional advertising spend by allowing them to make packaging, print, outdoor, or just about any other advertising “Snappable”. Headquartered in Los Angeles, USA, SnapNow has offices in London, Tokyo and Guangzhou. SnapNow has been operational since 2005 and has formed significant partnerships with media owners and major brands around the world. SnapNow owns the US patent which encompasses its entire mobile visual search process, with further patents pending in the US, EU and Japan.
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Contact: Courtney McCraw
Freud Communications
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Courtney.McCraw@freud.com
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