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Woman's Day Taps Leading Lifestyle Expert As Top Editor

12/09/2009

Alain Lemarchand, President & CEO, Hachette Filipacchi Media U.S. (HFM U.S.) today announced that Elizabeth Mayhew has been named VP, Editor in Chief, Brand Content, for the Woman’s Day Group. Ms. Mayhew will report to Carlos Lamadrid, SVP, Chief Brand Officer, Woman’s Day Group, and will join the company on January 4, 2010.

Ms. Mayhew brings a variety of experience as an innovative lifestyle editor, most recently contributing to NBC's “Today” show, Real Simple magazine, Southern Living magazine, and House Beautiful magazine. Jane Chesnutt will remain as SVP, Editor in Chief, Woman’s Day, until the end of the year and will then move into a role as special consultant to the brand.

“Jane Chesnutt has made an important and lasting impact on Woman's Day,” said Carlos Lamadrid. “She has created and developed a unique connection between the magazine and its readers while expanding the brand in key ways. Her stewardship has been an important asset to the magazine and will continue to be so as she transitions into her role as the brand's special consultant.”

“With the addition of Elizabeth Mayhew,” Mr. Lamadrid added, “Woman's Day will benefit from the leadership of a lifestyle editor who has contributed to some of the most distinguished brands in the field. Her experience in developing lifestyle content for television, books, and Internet outlets stands to add an important diversity to Woman's Day.”

The transition is part of a succession plan that was created with the assistance of Tina Brown, founder and Editor in Chief of online magazine The Daily Beast. Mr. Lamadrid hired Ms. Brown as a consultant to assist in the selection process for the magazines top editorial position. “Tina Brown was the perfect consultant for the search. She has a classic content background, but also has a fantastic knowledge of marketing and new media,” said Mr. Lamadrid.

Ms. Mayhew has been an influential lifestyle editor for more than a decade, contributing to brands like House Beautiful and Real Simple, where she led the magazine as editorial development editor and style director. Mayhew has been spotlighted by the Washington Post, which praised her for developing Real Simple's distinctive visual style, as well as by The New York Times. Mayhew is also the noted author of the decorating book Flip! For Decorating, which earned praise from Katie Couric and Miles Redd, interior designer and creative director for Oscar de la Renta.

About Woman’s Day Brand Group

Formed in 2009, Woman’s Day Brand Group combines Woman’s Day magazine, WomansDay.com, and their respective publishing units as a single enterprise with limitless access to the creative resources and multimedia platforms that connect the Woman’s Day brand to an avid, loyal audience of 24 million women, helping them to Live Well Every Day. From looking and feeling their best, to cooking a great meal or creating a loving home, Woman's Day magazine has, for 78 years, met the essential needs of its readers with both substance and style. Publishing 15 issues each year, Woman’s Day magazine, which is published by Hachette Filipacchi Media U.S., inspires women with information they can use to enhance the quality of their days, and ultimately, the quality of their lives.